Flowers for Florette

Florette wildflower seeds

SALAD bag brand Florette is giving away packs of wildflower seeds this month in a bid to highlight the brand’s farmer owned status and environmental credentials.

Tying in with the September sowing season, Florette said its activity will be supported by a campaign that promotes the brand’s biodiversity credentials through back of pack messaging, infuencer and media partnerships, and PR and social activity.

Martin Purdy, commercial and marketing director at Florette, said the activity will help to plant “over one million wildflowers.”