Going kookie for Maryland

Maryland Cookies campaign
Running for four weeks, the campaign is expected to reach 14.2m consumers.

MARYLAND Cookies is back on the small screen with the return of its ‘Keep it Kookie’ campaign.

Launched on 19 April, the four-week £750,000 campaign includes a new TV ad, as well as further support through in-store and online activity, including a new microsite.

The campaign for the Burton’s Biscuit Co brand is set to reach 14.2 million consumers at least three times.

Maryland’s latest marketing campaign coincides with the rollout of a new packaging design, and a reformulation across its core cookies range which brings the brand below 100 calories per two-biscuit portion.

Kate Needham, marketing director for Burton’s Biscuit Co, said: “Now more than ever, shoppers are looking for little moments of joy, and retailers should take this opportunity to stock up on Maryland Cookies.”