IN its drive to make Lucozade more sustainable, Suntory Beverage & Food is investing £6m in a new Lucozade Sport bottle, which will be made from 100% recycled plastic.
Sales director, Alpesh Mistry, said the move would reduce production of virgin plastic by 3,400 tonnes annually.
Bottle labels are also being redesigned to make them smaller, reducing the volume of plastic and ensuring that every bottle can be recycled back into another bottle.
Mistry added: “These bottles not only look great but mark a hugely exciting step in our sustainable plastic packaging journey.
“We know our shoppers want to do their bit for the environment and from the end of this year they will be able to buy a bottle of Lucozade Sport knowing that it can be turned back into another bottle.
“This is the kind of circularity we’re striving for as we Grow for Good and I hope retailers get behind us in our mission to recycle.”
Rebecca Pow, the UK Government’s parliamentary under-secretary of state for the department for environment, food and rural affairs said: “This is the sort of leadership we need from industry to ensure materials are recycled.”
