SUNTORY Beverage & Food has launched a new marketing campaign to support its Lucozade Energy range.
The ‘It’s On’ campaign comprises a TV and video-on-demand advert entitled Hula which follows an individual hula-hooping through a neighbourhood. The advert is features the song Here Comes The Hotstepper by Ini Kamoze.
Marketing activity is also taking place on social media (including Facebook, Instagram and TikTok), as well as outdoor, online video, ecommerce and geo-targeted mobile advertising.
Zoe Trimble, head of Lucozade Energy at Suntory Beverage & Food GB & Ireland, said: “It’s On’ brings to life Lucozade’s iconic positive energy and what it feels like to be at your best.
“We know that when we advertise, consumers are prompted to pick up a bottle of their favourite drink, and so this huge £10M multimedia investment is perfectly timed to reach those shoppers.”
