NICHOLS PLC has given its Vimto range a facelift, with new packaging rolling out across its entire portfolio.
The new design is available now and includes a new Vimto logo which flags the brand’s heritage with a ‘since 1908’ flash.
Becky Unwin, senior brand manager for Vimto, said: “We have worked hard to create a new visual identity for such an iconic and well-loved brand.
“We are confident that we’ve created something that not only speaks to our target market but also celebrates and communicates Vimto’s personality. As one of the leaders in healthy hydration, the new modern design stands out on shelf and enables us to highlight more of our product benefits, such as real fruit ingredients and added vitamins – all helping consumers to navigate the options available and make Vimto the obvious choice.”
