IN response to trends coming out of lockdown, including scratch cooking and experimenting with recipes, Boursin has launched a new campaign designed around sharing occasions.
Senior brand manager Celina Leroyer said: “The campaign is set to unlock new usage occasions outside of the traditional cheeseboard, building on Boursin’s position as the number one brand for both spontaneous and prompted awareness within the Indulgence cheese category at Christmas.”
The brand has also brought back its limited edition three-pack consisting of Garlic & Herbs, Cranberry & Pepper, and Shallot & Chive flavours.
