Tag: Boursin
Warming up to Boursin
THINGS are heating up for Boursin, with the launch of its new Hot Cheese Bites range.
Made for sharing
In response to trends coming out of lockdown, including scratch cooking and experimenting with recipes, Boursin has launched a new campaign designed around sharing occasions
Christmas topping
In the brave new world of convenience shopping more product categories are coming into festive play
DRINKS and confectionery have long been seen as Christmas...
Imports on board
THE desire for everyday indulgence and the trend to use cheeseboards are encouraging consumers to look for more continental cheeses according to Bel UK.
But...
Beyond the block
An over-reliance on traditional block cheddar is holding back the cheese category according to Bel UK. It argues that it’s time to look elsewhere...
Boursin back on the box
CHEESE brand Boursin is being supported by a new ad campaign in the run up to Christmas.
Brand owner Bel UK says that as the...
Cheese stays healthy and strong
THE cheese market is in good health, according to Stephen Gregory, head of category management at Bel UK. But PMPs, depth of range, cross-merchandising...