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Tuesday, June 22, 2021
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Tag: Boursin

Boursin limited edition Christmas

Made for sharing

In response to trends coming out of lockdown, including scratch cooking and experimenting with recipes, Boursin has launched a new campaign designed around sharing occasions

Christmas topping

In the brave new world of convenience shopping more product categories are coming into festive play DRINKS and confectionery have long been seen as Christmas...

Imports on board

THE desire for everyday indulgence and the trend to use cheeseboards are encouraging consumers to look for more continental cheeses according to Bel UK. But...
Cheese consumption in the UK is lagging behind mainlaind Europe according to Boursin and Leerdammer producer Bel UK.

Beyond the block

An over-reliance on traditional block cheddar is holding back the cheese category according to Bel UK. It argues that it’s time to look elsewhere...
Boursin back on the box

Boursin back on the box

CHEESE brand Boursin is being supported by a new ad campaign in the run up to Christmas. Brand owner Bel UK says that as the...

Cheese stays healthy and strong

THE cheese market is in good health, according to Stephen Gregory, head of category management at Bel UK. But PMPs, depth of range, cross-merchandising...