Warming up to Boursin

THINGS are heating up for Boursin, with the launch of its new Hot Cheese Bites range.

The new range, which is vegetarian friendly, comprises two flavours: Boursin Hot Cheese Bites with Red Pepper, or with Mushroom.

Both variants are supplied to retailers in six unit cases, with units priced at £3 RRP.

Celina Leroyer, senior brand manager at Bourson, said: “With a clear consumer interest in practical yet tasty options, the launch of Boursin Hot Cheese Bites creates a big opportunity for retailers to attract new and light users.

“Hot Bites offers a hot version of the Boursin consumers know and love.”