PREMIUM cider brand Henry Westons has been expanded with the launch of three new variants.
The new ciders joining the Henry Westons portfolio are Henry Westons Cloudy Vintage (7.3% ABV), Henry Westons Vintage Rose (5.5%), and Henry Westons Organic Cider (6% ABV). All three ciders are available in a 500ml glass bottle and are priced at £2.19 RRP.
Sally McKinnon, head of marketing at Westons Cider said: “The launch of these innovative variants will enable us to introduce Henry Westons to new shoppers who are currently buying into three exciting sub-categories of cider: cloudy, rosé, and organic. We know that line extensions drive incremental sales for the Henry Westons brand and, by welcoming these new shoppers, the NPD will propel further growth.”
