FRUIT Shoot’s Juiced range has made its TV debut in a 10-second tag at the end of the brand’s ‘It’s My Thing’ advert.
The current campaign will run to the end of this month, and then reappear in January and February to drive further awareness of the product.
After coming to the market in February this year, the brand has proved popular with parents for being school-compliant and containing a 50/50 blend of juice and water.
Parent firm Britvic said the new advert will raise further awareness of Juiced by appearing to an estimated 41 million TV viewers.
This comes as part of a wider ‘It’s My Thing’ campaign, which aims to inspire kids’ adventurous sides and support their development both physically and emotionally.
It’s My Thing also involves a digital activity partnership with the Netmums website, which has already reached over four million parents.
