Sustainable new packs

Fruit Shoot Apple and Blackcurrent

BRITVIC has bolstered the sustainability credentials of its Fruit Shoot brand, by introducing packaging made from 100% recycled plastic.

The move to 100% rPET coincides with a reformulation for Fruit Shoot and an overhaul of the packaging design. Phill Sanders, out-of-home commercial director at Britvic, said the new packs are “sure to catch the eyes of parents.”