Recruitment brings in new customers

Best-one nets ex-Costcutter and Mace stores


BESTWAY owned symbol group Best-one has signed up 60 former Costcutter and Mace stores following a recruitment campaign earlier this year.

Best-one’s recruitment drive followed the collapse of delivered wholesaler P&H, which had supplied Costcutter Supermarkets Group (CSG) symbol brands including Costcutter and Mace, before entering administration in November last year.

The collapse of P&H caused delivery disruption for CSG retailers in the immediate aftermath, although Costcutter was able to secure a supply deal with The Co-op within 24 hours of the wholesaler’s abrupt demise. 

Tony Holmes, sales director, for Bestway Wholesale is delighted by the response from new customers.

He said: “From Aberdeen in the north to Plymouth in the south, I have been overwhelmed by the feedback we have been receiving from ex-Costcutter and Mace members.

“They were badly let down in the supply chain, but the vast majority were disillusioned that they received no communication or support.”

Holmes continued: “Retailers need wholesale partners who want to provide great service.

“The new members appreciated the effort our sales team put in and that gave them an insight into how we work with Best-one members and the scale and scope of the business.

“For many it was a real eye opener on how Bestway could add value to their business.”

The expansion of Best-one’s symbol estate follows an encouraging start to the year for the symbol group. New figures for the 12 months to February 2018 show an 18.9% increase on sales year on year.

Best-one also scooped top honours in the most recent Which? survey, with the consumer association rating the brand as the UK’s best symbol group and third in convenience overall, behind M&S Simply Food and Little Waitrose.