MARYLAND Cookies is back on the box again thanks to a £1m investment in the brand on the part of parent firm Burton’s Biscuit Company.
The latest seven-figure marketing spend sees the brand return to TV as well as social media, with further support from in-store activation.
Set to run until the end of June, the ‘What would you do for a Maryland?’ campaign centres on the things consumers are willing to do for a cookie when they enter a Maryland pop-up shop.
Mandy Bobrowski, of Burton’s Biscuit Company, said: “We wanted to create a value behind the Maryland brand and found that our consumers would do almost anything for Maryland cookies, whether it’s rewarding themselves for taking the dog for a walk, or something more extreme.”
