Proceeding with big changes

Health bar brand Go Ahead is popping up on televisions, video on demand and across outdoor advertising sites as well as on social media thanks to a new advertising campaign supporting NPD and a packaging revamp for the brand.

The latest release from Go Ahead, Goodness Bars are made from 100% natural ingredients, with two flavours on offer: Cocoa & Orange, and Cocoa & Hazelnut.Go Ahead is also rolling out a new crunchy dippers mini breadstick variant, as well as reformulating the recipe for the brand’s Crispy Slices and Yogurt Breaks range.
Go Ahead packaging has been revamped across the entire range.
Kerry Owens, marketing director at Go Ahead parent firm Sweet Biscuits, said: “2017 is a really important year for Go Ahead and we’re extremely excited to introduce a range of new products and launch the brand’s biggest-ever campaign.”