“Creating eye-catching displays can help increase sales, especially impulse buys. Additionally, cross merchandising soft drinks with barbecue items and food, and offering ‘meal deal’ type offers is a great sales opportunity for retailers, providing consumers with value for money.
“Displays could see best-selling soft drink brands like Coca-Cola, Schweppes and glacéau smartwater stocked alongside products like burgers and buns, condiments and even disposable barbecues, enabling consumers to stock up on everything they need in one place.
– Amy Burgess, Trade Communications Manager, Coca-Cola European Partners (CCEP)
