AS winter and the cold season approaches, Wrigley has produced new POS materials for its Lockets range.
Confections marketing manager Dan Newell said: “Stocking winter remedies during the cold season offers retailers a huge opportunity with category sales increasing by 120%.
“As a familiar and trusted brand, Lockets has helped to keep Brits going through the winter months for many years.”
Newell added that Wrigley’s lozenge confectionery portfolio is worth £9.6m and holds 10.2% of the total category.
The new POS products, including counter top units, clipstrips and wobblers, are available from mid-September.
