Whisky brand The Famous Grouse is changing one of the expressions in its range – The Black Grouse.
From now on it will be known as The Famous Grouse Smoky Black.
A new drawing of the black grouse with a metallic finish is featured on the label.
Marketing controller at Maxxium, which distributes The Famous Grouse, Johna Penman said: “The Famous Grouse Smoky Black completes the new core range within The Famous Grouse portfolio.”
Master blender Gordon Motion added: “The Famous Grouse Smoky Black has been blended to deliver the same flavour profile our consumers enjoyed in The Black Grouse, enhanced with peated Glenturret Single Malt.”
