Power to wipe up

The growing demand for quick and easy cleaning products has created a market for Cif Power & Shine multi-purpose wipes, according to brand building manager for household cleaning at Unilever Andrea Sapunaru.

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And she said the wipes, available in Original and Citrus Fresh varieties, are designed to provide unbeatable results.

Each pack contains 30 wipes with anti-bacterial properties displayed on the label.

Sapunaru said the wipes segment of the household cleaning category is worth £4.2m a year.