CONFECTIONERY firm Ferrero will introduce a range of new products this Christmas, after claiming to have identified demand for a premium tier of boxed chocolate assortments.
Its new premium assortment range, Ferrero Golden Gallery, contains individually-wrapped chocolates including Ferrero Rocher, Ferrero Rondnoir, Ferrero Cappuccino, Ferrero Manderly, Mon Cheri, Ferrero Tenderly Nougat, and Ferrero Tenderly White. The new range will be available in a 22 pack (RRP £7.99) and a 45 pack (RRP £14.99).
A new 150g box format will be available for Raffaello chocolates, while two new seasonal formats will also join the line-up this year; Ferrero Rocher Star Tree Decoration and a Raffaello Star Tree Decoration (RRP £1.99).
Levi Boorer, Ferrero’s customer development director, said: “We are really proud of our brands’ scale, and are committed to developing an all-year-round range that also caters for the explosion of special occasions during the festive season. Retailers can maximise incremental opportunities by stocking our new seasonal SKUs alongside our top sellers and using our premium gold foil POS.”
