WKD has secured a three-series sponsorship deal with ITV2 reality show The Only Way is Essex.
The drink will receive 60 seconds of on-screen accreditation during each prime-time episode and WKD branding will also feature across all on-air trailers, online and mobile platforms and the TOWIE website on ITV.com.
TOWIE is popular with WKD’s young, social media-savvy customers, according to marketing director Debs Carter, who describes the deal as “a real coup.”
