VIMTO Soft Drinks has launched a £1 price-marked pack for its Extreme range of soft drinks.
Both its Extreme Energy and Extreme Sport 500ml drinks will feature the £1-marked pack, which will be available for convenience stores this month and into February, and then again at various points through the year.
Extreme brand manager Nina Uttley said: “The introduction of the £1 PMP will benefit retailers as we know PMPs improve on-shelf visibility, increase uptake in store and encourage repeat sales.
“PMPs are welcomed by shoppers looking for great value for money, particularly in the new year.”
