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Silk Cuts the clutter on pack

4 July 2013

SILK Cut is getting a minimalist makeover to underline, says brand owner JTI

SILK Cut is getting a minimalist makeover to underline, says brand owner JTI, its positioning as a premium brand.

The logo has been tweaked and moved to the right of the pack. During July, the new packaging will carry a “New Design, Same Taste” message on the over printed film; from August the new packaging will be rolled out permanently with a clear film.

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