Tag: The Famous Grouse
Scotland’s top 50 off-trade spirits by sales value
Volatile spirits
WE’LL look at the individual spirits categories in more detail in the pages to come but the spirits top 50 paints a picture...
Scotland’s most valuable off-trade whisky brands
Flying higher
IF we know one thing about 2014 it is that it was a big year for Scotland – politically, sports-wise and more.
So arguably...
2014 – a big whisky year
THE off-trade should be gearing up for bumper whisky sales during Scotland’s big year. That’s the word from Maxxium UK, the company behind The...
Grouse toasts famous year
LATE last year Maxxium UK, which markets The Famous Grouse in the UK, said the previous 12 months has been the brand’s biggest year...
Another year, price-marked
DRINKS giant Diageo has underlined its faith in the PMP by holding the price of its top-selling price-marked pack – Smirnoff 70cl – at...
New times for whisky – Product analysis
IT might be seen as ironic that the most successful Scottish food and drink sector, whisky, isn’t the overwhelming spirit of choice in its...
Drinks range to make its mark
INTRODUCING more price-marked-packs is drinks distributor Maxxium UK’s new strategy to drive spirit sales in the convenience channel.
As of last month, 70cl and 35cl...
There goes the famous summer
THE British summer is something to celebrate, whatever the weather. That’s the message from The Famous Grouse’s summer sales push, using the slogan: ‘The...
