Volatile spirits
WE’LL look at the individual spirits categories in more detail in the pages to come but the spirits top 50 paints a picture of fascinating, but quite difficult to manage, volatility.
Numbers may well be heavily influenced by supermarket listing and promotions. Nevertheless there appear to have been good performances by most of the biggest brands, but some established whiskies showed intriguingly similar rates of decline.
Some premium and imported vodkas and many imported whiskeys did very well indeed, even though it was said to be Scotland’s big year.
Hendrick’s gin has now exceeded £1m worth of sales. And raspberry liqueur Chambord is now a top 50 spirit and has also broken £1m of Scottish off-trade sales.
Scotland’s top 50 off-trade spirits by sales value :
|
Rank |
Brand |
MAT £000s to w/e 04.01.14 |
MAT £000s to /we 03.01.15 |
% Change |
|
1 |
Smirnoff Red Label |
66,566 |
70,535 |
6 |
|
2 |
Glen's |
64,642 |
66,825 |
3 |
|
3 |
The Famous Grouse |
28,953 |
30,372 |
5 |
|
4 |
Gordon’s |
21,119 |
22,553 |
7 |
|
5 |
Whyte & Mackay |
22,660 |
21,463 |
-5 |
|
6 |
Bell’s Original |
16,791 |
17,419 |
4 |
|
7 |
Bacardi Superior Rum |
16,140 |
16,004 |
-1 |
|
8 |
Captain Morgan Spiced |
12,853 |
14,046 |
9 |
|
9 |
Russian Standard |
9,458 |
12,503 |
32 |
|
10 |
Jack Daniel’s |
8,717 |
9,737 |
12 |
|
11 |
Grant’s Family Reserve |
7,119 |
6,635 |
-7 |
|
12 |
Baileys Original |
6,092 |
6,277 |
3 |
|
13 |
High Commissioner |
6,673 |
6,271 |
-6 |
|
14 |
Three Barrels |
5,785 |
5,389 |
-7 |
|
15 |
Bombay Sapphire |
3,674 |
4,014 |
9 |
|
16 |
Courvoisier VS |
3,300 |
3,469 |
5 |
|
17 |
Aberlour 10 Year Old |
2,238 |
3,372 |
51 |
|
18 |
OVD |
3,036 |
3,053 |
1 |
|
19 |
The Glenlivet 12 Year Old |
2,818 |
3,011 |
7 |
|
20 |
Southern Comfort Original |
2,975 |
2,999 |
1 |
|
21 |
Absolut Vodka Original |
2,588 |
2,991 |
16 |
|
22 |
Glenfiddich 12 Year Old |
3,141 |
2,940 |
-6 |
|
23 |
Glenmorangie Original |
2,907 |
2,911 |
0 |
|
24 |
Vladivar Classic |
2,148 |
2,843 |
32 |
|
25 |
Drambuie |
2,346 |
2,504 |
7 |
|
26 |
Martell VS |
2,446 |
2,424 |
-1 |
|
27 |
Jura 10 Year Old |
2,628 |
2,363 |
-10 |
|
28 |
Teacher’s Highland Cream |
2,845 |
2,261 |
-21 |
|
29 |
Green Mark Russian Vodka |
1,660 |
2,190 |
32 |
|
30 |
Greenall’s Original |
1,418 |
2,072 |
46 |
|
31 |
Jagermeister |
1,937 |
2,065 |
7 |
|
32 |
Grey Goose |
1,320 |
1,852 |
40 |
|
33 |
Tanqueray |
1,376 |
1,797 |
31 |
|
34 |
Tia Maria |
1,841 |
1,751 |
-5 |
|
35 |
Malibu Coconut |
1,699 |
1,713 |
1 |
|
36 |
Highland Park 12 Year Old |
1,438 |
1,681 |
17 |
|
37 |
Jack Daniel’s Tennessee Honey |
1,422 |
1,680 |
18 |
|
38 |
Jim Beam Whiskey |
1,054 |
1,616 |
53 |
|
39 |
Disaronno |
1,443 |
1,593 |
10 |
|
40 |
Glen Moray Classic |
1,388 |
1,580 |
14 |
|
41 |
Selekt |
1,437 |
1,396 |
-3 |
|
42 |
Glayva Liqueur |
1,391 |
1,388 |
0 |
|
43 |
Old Pulteney 12 Year Old Malt |
1,304 |
1,281 |
-2 |
|
44 |
Talisker 10 Year Old |
1,213 |
1,176 |
-3 |
|
45 |
Jameson Original Irish Whiskey |
932 |
1,145 |
23 |
|
46 |
Cointreau |
1,254 |
1,140 |
-9 |
|
47 |
Pimms No 1 |
1,336 |
1,126 |
-16 |
|
48 |
Hendrick's |
919 |
1,087 |
18 |
|
49 |
Chivas Regal 12 Year Old |
990 |
1,083 |
9 |
|
50 |
Chambord |
722 |
1,074 |
49 |
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The figures in Scottish Grocer’s exclusive Scottish off-trade’s most valuable brands guide are provided by leading market research company Nielsen. Figures are Nielsen ScanTrack for total Scottish off-trade and are moving annual totals (MATs) for the year to 3 January 2015 and are compared to the MATs for the previous year – to 4 January 2014.
