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Glasgow retailer Natalie Lightfoot stands against a black background with green lighting shining down on her head with the SalesSupercharged.co.uk logo in the top right corner.

Monster Energy SalesSupercharged retailer initiative returns

(Left to right) Pack shots of Three Robins Barista Oat Mylk, Three Robins Professional Barista Oat Mylk, PureOaty Creamy & Enriched, PureOaty Barista, PureOaty Organic Barista and Three Robins Chocco-riffic Oat Mylk.

Glebe Farm announces partnership with Three Robins

Pack shots of Grenade Protein Shakes including (left to right) Cookies & Cream, White Chocolate, Fudge Brownie, Strawberries & Cream and Chocolate Salted Caramel.

Grenade protein unveils new Shakes range

Pack shots of Jimmy's Iced Coffee Donut.

Jimmy’s Iced Coffee unveils limited edition Donut flavour

Pack shots of Relentless Guava cans.

Relentless launches new flavour with tangy Guava

Pack shots of 7UP Zero Pink Lemonade cans.

7UP Pink Lemonade flavour hits the shelves for summer

Pack shots of Sparkling Ice Black Raspberry sparkling flavoured water bottles.

Sparkling Ice flavoured water variant relaunches into UK market

Pack shots of Capri-Sun Squash variants including Orange, Monster Alarm and Jungle Juice with fruit surrounding each bottle to reflect the fruit found inside the juices.

Capri-Sun Squash drinks relaunch in the UK

Cans of Irn-Bru XTRA Legends Edition are in the middle of an orange and blue background design with the outlines of mountains and clouds in the background. The left can is Irn-Bru XTRA Legends Edition Nessie Nectar and on the right is Irn-Bru XTRA Unicorn Tears.

Irn-Bru XTRA introduces mysterious Legend Editions range

Pack shots of Lucozade Alert Zero Sugar Mango Peachade Anthony Joshua Edition.

Lucozade Alert unveils new collab with Anthony Joshua to knock out...

Natasha Hunt, English Rugby Union player and brand ambassador, sits on a yellow bench in the middle of a rugby ground with a bottle of Volvic on the bench to her right, a towel to her left and a kit bag next to her left foot.

Volvic announced as Official Water Supplier of Women’s Rugby World Cup

A willingness to take risks in the category has more than paid off for Saleem and his team and bagged them the Soft Drinks Retailer of the Year honour at the 2024 awards.

Awards Profile – Best Soft Drinks Retailer of the Year

Pack shots of Capri-Sun Zero Cola and Capri-Sun Zero Monster Alarm including multipack boxes as well as single packs.

Capri-Sun rolls out duo launch of Zero added sugar drinks

Pack shots of Tropicana Fresh & Light Crisp Apple with Grape, Fresh & Light Morning Orange with Mandarin and Apple and Fresh & Light Tropical.

Tropicana mixes up a Fresh new range

A can of Coca-Cola Original Taste and Coca-Cola Zero Sugar with the names Kristi and Sabrina on them respectively against a red background.

Coca-Cola reignites ‘Share a Coke’ with names back on cans

Pack shots of PWR-BRU Dynamo Fruit Punch cans.

Power up energy sales with new PWR-BRU flavour

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