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Tag: Red Star Brands

Convenience in brief | The latest news in the sector

Scottish Grocer takes a look at the Scottish convenience sector and brings together three news stories covering recent events.
Red Star Brands' four Loko aims for the Generation Z demand for new flavours.

Four Loko takes novel approach

Red Star Brands reckons it can hold on to Generation Z consumers by offering a novel variety of flavours for its Four Loko RTD.

American flavour for young adults

Red Star Brands has big plans for Four Loko AMERICAN import Four Loko relaunched in the UK last year, in a bid to shake up...

Function over fat loss

Managing director of Red Star Brands offers his assessment of what the health conscious consumer is seeking out when purchasing a soft drink
Sparkling Ice

Time to be bold in the chiller

Red Star Brands has urged retailers to be bold this summer by opening up more space in their chiller for water and water plus brands