Tag: Old Jamaica
Sipping on sunsets
REFRESCO’s latest campaign for Old Jamaica invites consumers to celebrate the ‘Golden Hour’.
Full sugar for Old Jamaica
A classic returns as Refresco brings back its Old Jamaica Ginger Beer full-sugar recipe.
New look, new taste
REFRESCO has overhauled its Old Jamaica range, launching a new flavour, new format and revamped packaging.
Old Jamaica Tropical Soda is available in 330ml cans...
Thinking beyond the chiller
TIME-pressed customers are the driving force behind food to go growth in independent stores
Jamaican tips for the sunshine
For c-store retailers, good weather can mean good news for soft drinks sales
Life’s a beach in ginger beer ad
REFLECTING the brand’s heritage, the latest TV ad for Old Jamaica ginger beer was shot on the beaches of Kingston Jamaica.
Senior brand manager Gavin...
New flavours inviting upgrades
OLD Jamaica is asking consumers to “upgrade the everyday” in a campaign that follows an overhaul of its packaging and the launch of a...