Tag: off-trade
June Gin introduces a tropical touch with new Mango & Passionfruit spirit
Premium spirits firm Paragon Brands has launched its new June by G'Vine Mango & Passionfruit gin to bring a tropical touch to summer.
English rugby stars front new Rémy Martin VSOP campaign to bring shoppers to the...
Cognac brand Rémy Martin VSOP has teamed up with 'The Good, The Bad and The Rugby' podcast stars to introduce its range to a wider consumer base.
Tia Maria and Sophie Ellis-Bextor are set to Shake up the Taste
Coffee liqueur brand Tia Maria has launched a new partnership with pop star Sophie Ellis-Bextor as part of its new 'Shake Up The Taste' campaign.
Hooch rolls out across wholesale depots to showcase Soopa Hooch range
High ABV RTD brand Soopa Hooch is out on the road as the brand has rolled out across depots in the UK showcasing its portfolio of drinks.
Kingfisher Drinks struts out with the new Peacock Passion Fruit & Guava cider
Premium world beer, cider and spirits firm Kingfisher Drinks has announced a new flavour for its Peacock Cider brand with the new Passion Fruit & Guava drink.
Coca-Cola offers retailers the chance to win a new EV van
Drinks giant CCEP is offering retailers the chance to win a new Ford E-Transit van in its new competition focused on its alcoholic RTD range.
Popcorn Kitchen adds Chocolate Mint & Chocolate Brownie Popcorn to Craft Gin Club
Snacking brand Popcorn Kitchen has popped its Chocolate Brownie and Chocolate Mint variants into the June Craft Gin Club box, matching with rum and gin options.
Eden Mill extends partnership with Genesis Scottish Open as Official Gin
Scottish distiller Eden Mill has announced a two-year extension to its deal with the Genesis Scottish Open as the 'Official Gin' of the golf tournament.
Four Loko launches Hawaii flavour
Launch takes the flavour range of the no1 RTD brand in Scotland to 10
Four Loko has launched a new tropical flavour of its...
Reef unveils new tetra packaging format for RTD range
Alcoholic RTD brand Reef is set to make some waves across the UK's off-trade sector with the launch of its new Tetra packaging carton format.
Jam Shed introduces new White Wine Blend
Wine disruptor brand Jam Shed has launched a fruity new White Blend variant to its range, exclusively for Morrisons stores in the UK.
Penrhos Gin unveils new Wonky Strawberry Gin flavour
Craft distiller Penrhos Gin has unveiled a limited-edition variant with the new Wonky Strawberry Gin, made from misshapen and surplus strawberries.
BrewDog unveils complete brand makeover
Scottish craft brewer BrewDog has unveiled a complete rebrand of its core range of beers, aiming to evolve the branding across packs.
Madrà Excepcional launches its first on-pack promotion with All Points East
Molson Coors Beverage Company has kicked off its first on-pack promotion for its Madrà Excepcional brand with All Points East music festival.
Andrew Peace wine partners with cricket legend Matthew Hoggard
Cricket legend Matthew 'Hoggy' Hoggard is set to front a new marketing campaign for Aussie wine brand Andrew Peace this summer.
BrewDog taps into fruity demand with exclusive beers
Scottish craft brewer BrewDog is set to tap into the demand for some fruity beers with the launch of two new brews exclusive to the convenience channel.