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Tag: off-trade

A bottle of June Gin Mango & Passionfruit stands next to a balloon glass with a gin & tonic serve inside it.

June Gin introduces a tropical touch with new Mango & Passionfruit spirit

Premium spirits firm Paragon Brands has launched its new June by G'Vine Mango & Passionfruit gin to bring a tropical touch to summer.
English rugby players James Haskell, Mike Tindall and broadcaster Alex Payne stand in a distillery holding glasses as Haskell holds a bottle of Rémy Martin VSOP as part of a campaign for the brand.

English rugby stars front new Rémy Martin VSOP campaign to bring shoppers to the...

Cognac brand Rémy Martin VSOP has teamed up with 'The Good, The Bad and The Rugby' podcast stars to introduce its range to a wider consumer base.
Pop star Sophie Ellis-Bextor sits at a table with an Espresso Martini in hand with a bottle of Tia Maria Cold Brew next to the cocktail serve.

Tia Maria and Sophie Ellis-Bextor are set to Shake up the Taste

Coffee liqueur brand Tia Maria has launched a new partnership with pop star Sophie Ellis-Bextor as part of its new 'Shake Up The Taste' campaign.
Promotional bays for Soopa Hooch drinks inside a Bestway depot.

Hooch rolls out across wholesale depots to showcase Soopa Hooch range

High ABV RTD brand Soopa Hooch is out on the road as the brand has rolled out across depots in the UK showcasing its portfolio of drinks.
Pack shots of Peacock Cider Passion Fruit & Guava.

Kingfisher Drinks struts out with the new Peacock Passion Fruit & Guava cider

Premium world beer, cider and spirits firm Kingfisher Drinks has announced a new flavour for its Peacock Cider brand with the new Passion Fruit & Guava drink.
Promotional image of Coca-Cola Europacific Partners' (CCEP) retailer competition to win a new personalised EV van with its ARTD brands.

Coca-Cola offers retailers the chance to win a new EV van

Drinks giant CCEP is offering retailers the chance to win a new Ford E-Transit van in its new competition focused on its alcoholic RTD range.
Packs of Popcorn Kitchen Chocolate Brownie and Chocolate Mint flavours next to the Craft Gin Club logo to highlight the new options as part of the subscription.

Popcorn Kitchen adds Chocolate Mint & Chocolate Brownie Popcorn to Craft Gin Club

Snacking brand Popcorn Kitchen has popped its Chocolate Brownie and Chocolate Mint variants into the June Craft Gin Club box, matching with rum and gin options.
A bottle of Eden Mill Golf Gin stands on a wooden table with greenery and water in the background.

Eden Mill extends partnership with Genesis Scottish Open as Official Gin

Scottish distiller Eden Mill has announced a two-year extension to its deal with the Genesis Scottish Open as the 'Official Gin' of the golf tournament.
A pink, yellow and purple can design

Four Loko launches Hawaii flavour

Launch takes the flavour range of the no1 RTD brand in Scotland to 10 Four Loko has launched a new tropical flavour of its...
Pack shots of Reef Orange & Passion Fruit Vodka & Fruit Juice Tetra packaging cartons.

Reef unveils new tetra packaging format for RTD range

Alcoholic RTD brand Reef is set to make some waves across the UK's off-trade sector with the launch of its new Tetra packaging carton format.
Pack shots of Jam Shed White Blend.

Jam Shed introduces new White Wine Blend

Wine disruptor brand Jam Shed has launched a fruity new White Blend variant to its range, exclusively for Morrisons stores in the UK.
A bottle of Penrhos Handcrafted Wonky Strawberry Gin stands on a white table against a white background with a pink bowl of strawberries next to the bottle and a rose gold jigger measure behind the bowl.

Penrhos Gin unveils new Wonky Strawberry Gin flavour

Craft distiller Penrhos Gin has unveiled a limited-edition variant with the new Wonky Strawberry Gin, made from misshapen and surplus strawberries.
Pack shots of the 2025 rebrand for BrewDog including Punk IPA, Hazy Jane, Lost Lager and Elvis Juice. The four cans are stacked on a black platform against a black background.

BrewDog unveils complete brand makeover

Scottish craft brewer BrewDog has unveiled a complete rebrand of its core range of beers, aiming to evolve the branding across packs.
Pack formats of Madrí Excepcional beer's on-pack promotion including a 15 pack format, 10 pack format and four pack format.

Madrí Excepcional launches its first on-pack promotion with All Points East

Molson Coors Beverage Company has kicked off its first on-pack promotion for its Madrí Excepcional brand with All Points East music festival.
Matthew 'Hoggy' Hoggard stands in a garden area in front of a cooking table with food and a chopping board on top of it. There is a a bottle of Andrew Peace Shiraz on the table that has also been poured into a wine glass next to the bottle.

Andrew Peace wine partners with cricket legend Matthew Hoggard

Cricket legend Matthew 'Hoggy' Hoggard is set to front a new marketing campaign for Aussie wine brand Andrew Peace this summer.
Pack shots of BrewDog Orange Crush and BrewDog Fruit Burst.

BrewDog taps into fruity demand with exclusive beers

Scottish craft brewer BrewDog is set to tap into the demand for some fruity beers with the launch of two new brews exclusive to the convenience channel.