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Saturday, July 24, 2021
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Tag: Leerdammer

Leerdammer cheese

Recycling made cheesy

Cheese slice brand Leerdammer has announced that the packaging for all its Original and Light Slice packs will now be 100% recyclable

Imports on board

THE desire for everyday indulgence and the trend to use cheeseboards are encouraging consumers to look for more continental cheeses according to Bel UK. But...

Light start to the year

LEERDAMMER used a TV ad and social media to get its 2015 marketing work underway. The 20-second TV clip ended with a shot of Leerdammer...
Cheese consumption in the UK is lagging behind mainlaind Europe according to Boursin and Leerdammer producer Bel UK.

Beyond the block

An over-reliance on traditional block cheddar is holding back the cheese category according to Bel UK. It argues that it’s time to look elsewhere...
Mini Babybel

Lunch munch chance

CHEESE presents a huge lunchtime snacking opportunity for convenience retailers, argues Bel UK, which produces Mini Babybel, The Laughing Cow and Leerdammer. The company...

A toast to the future

A THICKER slice of Leerdammer, custom-made for toasting, is the latest innovation from the Bel Group’s brand. Seven out of 10 UK consumers regularly...

Cheese stays healthy and strong

THE cheese market is in good health, according to Stephen Gregory, head of category management at Bel UK. But PMPs, depth of range, cross-merchandising...