Tag: Lactalis UK & Ireland

Lactalis highlights the importance of provenance on packaging for its cheeses.

Cheddars flying the flag for Scotland

Product provenance is a key purchase driver for Scottish shoppers – and Lactalis UK & Ireland reckon that’s why its Orkney, Galloway and Seriously cheese brands remain popular choices.
A scene from the Seriously Spreadable TV ad campaign being run by Lactalis.

Seriously spreads out with TV campaign

Lactalis UK & Ireland has invested in a new TV campaign for its Seriously Spreadable cheese range and hopes it will help to increase brand awareness for Seriously as a whole.
Butter and cheese packs

Spreading growth across the chiller

Dairy brands see potential in convenience
Président cheese new advertising campaign

The easy approach

French cheese brand Président is being pushed in a media campaign aimed at the 40 to 65 age group.

Spending big on cheese

Cheese brand Seriously is set to benefit from a £2m marketing spend
Scottish Grocer and Convenience Retailer
Scottish Grocer, Scotland’s leading magazine for the convenience retailing sector, has kept Scotland’s local food and drink retailers up to date for nearly a century. Renowned within the industry as a quality title, its knowledgeable and consistent independent editorial ensures it is a magazine that retailers can trust and rely on regardless of market conditions.
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