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Promotional image for Irn-Bru's summer competition featuring bottles of Irn-Bru, Diet Irn-Bru and Irn-Bru XTRA on a beach.

Irn-Bru kicks off phenomenal summer promotion

Jonathan Kemp has announced his plans to retire from AG Barr – allowing for a smooth transition.

Kemp announces retirement from AG Barr

Barr is out to support retailers' sales this summer with its on-pack Euros promotion.

Barr and Lees tap into national pride

Irn-Bru kicks off phenomenal Euros promo

Scotland’s top brands: 1. Irn-Bru

The Irn-Bru festive TV ad is being supported by special designs running across the products.

Convenience in brief | Irn-Bru, Luciditi and food show news

Barr powers up the Bru

The Bru will get through

Barr set to heat up sales in soft drinks

Barr goes Xtra limited this summer with new Irn-Bru flavours

Irn Bru Xtra cans

Xtra choice at Burns

A selection of 500ml Irn-bru bottles

Scotland’s Top Brands: 1. Irn-Bru

Irn Bru bottles

Snowman is back on TV

a selection of drinks from

Meet the Maker: AG Barr

Two irn bru energy drink cans on a black background

Irn-Bru Energy free stock

Irn bru xtra bottle and can on an orange and blue background

Xtra investment in Bru

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