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Tag: Frubes

Pack shots of Frubes including Strawberries, Red Berries and Peach Multipack, Strawberry and Banana flavours Multipack and Strawberry Flavour Multipack.

Frubes unveils new look to drive sales with families

Kids' yoghurt brand Frubes has received a makeover, complete with gaming opportunities via a new QR code on the back of the pack.
Promotional image of the digital gaming campaign for Frubes with Engage featuring a phone playing the game.

Frubes gamifies the lunchbox

Yoplait has built on its Frubes Freeze 'Em summer campaign with help from digital agency Engage to create a new online game for the brand to engage consumers.

Frubes freeze over the summer

Yoplait has marked its biggest investment ever into its annual Frubes Freeze 'Em campaign as the firm aims to drive sales with its core consumer audience.
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Frubes fun on packs

Yoplait has thrust its Frubes brand into the future with its first on-pack interactive augmented reality (AR) mini game.
15 Pack of Frubes

Snacking at School

YOPLAIT has launched a new Frubes family pack, as children get used to the classroom again.

A brand new look for Frubes

Frubes has a new look, thanks to a packaging refresh that signposts the brand’s health credentials
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May the Frubes be with you

Frubes will be renamed  ‘lightsaber tubes’ as part of a collaboration between Yoplait and Disney’s Star Wars .
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Summer chill out

Frubes ‘Try Me Frozen’ campaign returns this summer, encouraging families to try the brand as a healthier alternative to ice cream