Tag: Frubes

Promotional image of the digital gaming campaign for Frubes with Engage featuring a phone playing the game.

Frubes gamifies the lunchbox

Yoplait has built on its Frubes Freeze 'Em summer campaign with help from digital agency Engage to create a new online game for the brand to engage consumers.

Frubes freeze over the summer

Yoplait has marked its biggest investment ever into its annual Frubes Freeze 'Em campaign as the firm aims to drive sales with its core consumer audience.
frubes

Frubes fun on packs

Yoplait has thrust its Frubes brand into the future with its first on-pack interactive augmented reality (AR) mini game.
15 Pack of Frubes

Snacking at School

YOPLAIT has launched a new Frubes family pack, as children get used to the classroom again.

A brand new look for Frubes

Frubes has a new look, thanks to a packaging refresh that signposts the brand’s health credentials
frubes-star-wars

May the Frubes be with you

Frubes will be renamed  ‘lightsaber tubes’ as part of a collaboration between Yoplait and Disney’s Star Wars .
Frubes-Try-Me-Frozen

Summer chill out

Frubes ‘Try Me Frozen’ campaign returns this summer, encouraging families to try the brand as a healthier alternative to ice cream
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