FRUBES has a new look, thanks to a packaging refresh that signposts the brand’s health credentials.
The new packs feature a Change4Life ‘Good Choice’ badge, which highlights that the brand is made with no added sugar or artificial sweeteners.
Support for the packaging refresh comes in the shape of a marketing campaign – including a new TV advert – running throughout this month.
The campaign is rolling out across TV, YouTube, and video-on-demand channels.
Frubes will also offer a gift-in-pack promotion, ‘Spin the Frube’ until 31 January. The promotion offers consumers a free card game in every pack.
Joanna Goodman, marketing manager at Yoplait UK said: “September was our biggest ever back to school period, achieving the strongest monthly market share in 18 months and growing 26.6% in value.
“We want to jump on this success with our new pack design and the ATL and gift-in-pack promotion we have in the pipeline for the January back to school period. At Frubes, we encourage and inspire families to have more moments of laugh-out-loud fun and we’re confident our upcoming activity will do just that.”
Frubes is available in the convenience and grocery channels with an RRP of £2 per pack.