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An illustration of social media star Mrs Hinch stands against a colourful field of flowers in the background with a landscape overlooking a lake and mountain-ridge. The text at the top reads 'Mrs Hinch's Enchanted Wildflowers'.

An Enchanted touch for spring cleaning with new Mrs Hinch range

Pack shots of Fairy Skip the Soak Power Spray bottles.

Fairy Skips the Soak with Power Spray launch

Promotional image of the collaboration between Fairy Non Bio and Paddington in Peru, featuring new limited edition packs with the Paddington character and Fairy Baby character with text that reads #LoadsOfKindness.

Fairy cleans up with Paddington

Advert showing the Fairy non-bio range

Sensitive launch from Fairy

Marked for sales

Sensitive pod

Comfort has added “odour defence technology” to make sure that the scent of laundry is the correct one. Cif has added wipes to its Easy Lift range of household cleaning products. Easy – owned by Jeyes – targets shoppers on a budget with a competitively priced range of cleaning basics.

Clean growth – Convenience store development for scented categories