Tag: Energy drinks
Celsius unveils sponsorship of Jake Paul vs Mike Tyson
Energy drinks brand Celsius has been named as the Official Energy Drinks sponsor of the upcoming Netflix Live Event Heavyweight Match Jake Paul vs Mike Tyson.
AG Barr caters for the morning rush
Bosses at AG Barr have been highlighting how their PWR-BRU and Rubicon Raw energy drink ranges can help satisfy shopper demand for a morning caffeine fix.
Monster gives gamers the edge in new Call of Duty promo
Monster Energy has kicked off its collaboration with Call of Duty once again in time for the launch of the latest game, offering exclusive in-game rewards.
Lucozade brings a Can-Can energy to launches
50 retailers are in with the chance to win a case of free stock of each of the new Lucozade Alert flavours by joining in with the "Big Can-Can".
Red Bull has an icy new flavour in Winter Edition
Energy drinks brand Red Bull has unveiled its second ever Winter Edition variant with the roll out of its new Iced Vanilla Berry flavour to the category.
Monster builds on Ultra with new Strawberry flavour
Monster Energy has built further on its sugar free Ultra range with the launch of Strawberry Dreams, tapping into the demand for fruity flavours.
Monster unveils a Cosmic new flavour
CCEP has a Cosmic new addition to its Monster Nitro range with the launch of the new Cosmic Peach flavour to the energy drinks range.
Reign brings in a Storm from America
Monster Energy Co is set to bring a storm to the UK as the firm launches its Reign Storm, already a popular choice with consumers in the US.
Lucozade Alert unveils new fruity flavour duo
Suntory Beverage & Food has expanded on its Lucozade Alert energy drinks range with two new fruit flavoured additions to its 250ml can range.
Boost Drinks rolls back the pounds
Boost Drinks has reintroduced its £1 price point across its Juic'd range of energy drinks following a rise in demand for the 500ml can format in the market.
Bowl over with fruit energy drinks
AG Barr reckons its fruit flavoured range of energy drinks helps to introduce shoppers to the soft drinks category through its Rubicon Raw and PWR BRU brands.
Energising soft drinks with Red Bull
Red Bull has pushed the massive opportunity that the energy drinks subcategory presents to convenience retailers through its flavoured drinks range.
Red Bull runs home with new multipack
Red Bull is set to drive up the take-home energy drinks mission with consumers with the launch of its new variety four can multipack.
Red Bull drinks Pink in new flavour
Red Bull continues to meet the demand for fresh flavours in the energy drinks category with the roll out of its new The Pink Edition Sugarfree variant.
Bizzi boosts into the market with three flavours
Bizzi energy drinks are making their way to the UK as US entrepreneur Ashley Verna aims to drive up the availability for collagen food and drink products.
Lucozade unveils new major brand overhaul
Suntory Beverage & Food GB&I has unified the Lucozade brand for the first time with its three sub-brands featuring a new TV campaign and pack design.
