Sneak Energy introduces new collab with Transformers
ENERGY drinks brand Sneak Energy has teamed up with Hasbro to introduce a new limited edition range inspired by the classic cartoon series Transformers.
As part of the new collaboration with the massive franchise, Sneak Energy has introduced two new limited edition flavours inspired by characters from Transformers including Optimus Prime and Bumblebee.
The Optimus Prime can features the character across the pack in red and blue colours and comes in a Frostberry Blast flavour to offer consumers an ice-cold blue raspberry variant in the line-up.
Meanwhile, the Bumblebee can features the Mango Meltdown flavour which is a combination of mango, pineapple and lime flavours with a gentle heat kick to match consumer demands for more tropical variants in the soft drinks sector.
Both flavours include 150mg caffeine, Brainberry® – a natural nootropic supplement which helps to enhance cognitive performance – as well as as zero sugar.
Sneak Energy reckons the household name power of the Transformers will engage with shoppers across the energy drinks section and help turn the cans into a collectable experience with fans of the franchise.
Furthermore, the brand believes this collaboration will help to support impulse sales across the sector and bring more shoppers to the energy drinks segment in store.
Sneak Energy Frostberry Blast and Mango Meltdown are both widely avaialble across the wholesale and convenience channels through CJ Lang & Son, AF Blakemore, Bobby’s Foods and Co-op Wholesale.
Ashley Read, chief executive at Sneak Energy, said: “Our audience shows a pattern of deep fan participation and, as a result, entertainment partnerships like this help Sneak to turn limited editions into bigger brand halo moments. This ultimately gives consumers another reason to engage with the brand, and retailers another reason to give them incremental visibility.
“We’re also teaming up with the official Transformers store at Battersea Power Station to drive fan discovery with sampling and exclusive goodies up for grabs.”
