Tag: Dairy Crest

Beyond mealtime

THERE are opportunities for retailers during the school term beyond selling items for packed lunches according to Dairy Crest. The company’s central shopper marketing...

Busy adults fuel snacking boom

TIME-PRESSED British adults are snacking more and that’s a trend that looks set to continue say three of the biggest players in branded chilled...

Branded about

SHOPPERS tend to buy into names that they both recognise and trust, so retailers should offer a range of PMPs on branded goods to...

Indulgent relaunch

DAIRY Crest has relaunched its Frijj Supreme range of flavoured milks. Head of marketing, dairy drinks at Dairy Crest, Laura Sheard said: “We have...

Cheese escapes from sliced bread

WHEN it comes to packed lunches, cheese is no longer confined to the inside of a sandwich. Adults and children both appreciate a cheesy...
THE growing trend towards healthy eating and dieting has been good for cheese, in terms of both sales performance and the introduction of new products, according to Stephen Gregory, head of category management at Bel UK.

Dairy gets a health kick

THE growing trend towards healthy eating and dieting has been good for cheese, in terms of both sales performance and the introduction of new...

Spreading the word on a good butter range

IRISH folk legend The Butterman is back, thanks to Adams Foods and its Kerrygold brand. The TV ad, introduced last year...
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