Tag: Coca-Cola Enterprises (CCE)

Size matters ahead of the World Cup

NEW work on its low-calorie brands and significant developments on pack formats make up some of the work being carried out by Coca-Cola Enterprises...

Don’t forget the softies

As one of the holiday season’s busiest product categories, soft drinks offers party sales possibilities and more SOFTLY does it this Christmas. According to Kantar,...

Shelf system for OTG drinks

COCA-COLA Enterprises (CCE) is trying out a new shelf management system designed to boost on-the-go soft drinks sales. Called BevTrac, it’s a spring-loaded device...

Innovation aids soft progress

SOFT drinks is a highly resilient category. While other categories have slowed in the face of economic challenges, soft drinks have have returned value...
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