Tag: cider
Thatchers Cider rolls a Juicy launch to retail
Thatchers Juicy Apple Cider is set to make its retail debut as the new launch rolls out to Morrisons stores, with plans for a further roll out in the channel.
Strongbow strings up Strawberry
Strongbow strings up another piece of NPD with the launch of its new Strawberry Cider variant in time for summer, exclusive to Tesco Group stores.
Sunny new look for Thatchers Cloudy Lemon
Somerset-based cider-makers Thatchers Cider has unveiled the new look for its Cloudy Lemon cider variant, displaying a more consistent look with the range.
Brothers Cider looks to the bright side
Brothers Cider is out to showcase its new approach as a 'seriously unserious cider' in its new marketing 'Always Look on the Brothers Cider Life'.
Strongbow gets Ultra ambitious
Drinks giant Heineken UK has launched a new Strongbow variant – called Ultra Apple – which it says will keep the cider category buoyant for the future.
Tin cider formats are on to a winner Aston Manor says
Aston Manor points to the value presented to consumers with a variety of formats across the cider category including can as well as larger bottle formats.
Kopparberg grows its strawberry line up with new packs
Swedish cider firm Kopparberg is banking on strawberry flavours to help grow its range of fruity ciders this summer with two new variants.
Kopparberg has eco message
Kopparberg reckons its eco credibility goes a long way towards winning over younger customers.
Mixed bag Budget for retailers
THERE was good news and bad for retailers in Chancellor Rishi Sunak’s first Budget today (11 March).
Alcohol duty has been frozen across the board,...
Apples make a comeback
Premium bottles and cans on trend
Irish cider celebrates summer with new formats
Magners rolls out new 5L keg and multi-pack formats
IRISH cider brand Magners has launched a new five-litre keg to capitalise on the summer uptick...
Aiming for the top
MAGNERS this month unveils new packaging in a move that will be backed by a major media campaign including TV, outdoor, radio, sampling, PR...
Adding winter to core sales?
FESTIVE sales opportunities start early and continue longer than you might think for one of Scotland’s big cider providers.
“The Christmas season constitutes a full...
Chill to your advantage
BEER, cider and other long drinks play an important role in serving the big-night-in market, and beer has a strong appeal to TV football...
Brand history in new package
CIDER brand Blackthorn has renamed two of its products.
National Blackthorn has become Blackthorn Gold and Blackthorn Reserve has replaced the existing Blackthorn 2L PET....
