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Tag: cider

Aspall Cyder 2025 marketing campaign.

Aspall Cyder is set to elevate the cider category this summer

Premium cider brand Aspall Cyder has kicked off a new marketing campaign to help position the brand as a go-to option for consumers for "elevated social occasions".
Promotional image of the new Crumpton Oaks campaign with text that reads 'The Raver with Flavour'.

Crumpton Oaks brings a 90s flair to the summer in new marketing campaign

Leading cider brand Crumpton Oaks is set to celebrate the summer months with a 90s rave flair with its new marketing campaign Happy Applecore.
Pack shots of Peacock Cider Passion Fruit & Guava.

Kingfisher Drinks struts out with the new Peacock Passion Fruit & Guava cider

Premium world beer, cider and spirits firm Kingfisher Drinks has announced a new flavour for its Peacock Cider brand with the new Passion Fruit & Guava drink.
Wild berries and peach-raspberry Rekorderlig cans

Rekorderlig launches 500ml cans with £1.4m ad campaign

Rekorderlig's wild berries and peach-raspberry flavours to be available in 500ml size can Rekorderlig is tapping into a demand for single can formats and the...
A still image from the Magners summer 2025 campaign and sees people running in the image to the left with the phrase 'It's Magnertism'. The image to the right sees a Magners bottle being poured into a Magners pint glass against an orange background.

Magners brings a fizz to summer in new campaign

Irish cider brand Magners is set to bring some extra energy to the cider sector for the summer with its new marketing campaign 'That's Magnertism'.
A bottle of Thatchers Juicy Cider Juicy Apple is next to a can of Thatchers Cider Juicy Apple with a red apple next to the can against a blue background with a shiny red table underneath.

Thatchers Cider rolls a Juicy launch to retail

Thatchers Juicy Apple Cider is set to make its retail debut as the new launch rolls out to Morrisons stores, with plans for a further roll out in the channel.
Pack shots of the new Strongbow Strawberry including a single 500ml bottle as well as a four pack of 440ml cans.

Strongbow strings up Strawberry

Strongbow strings up another piece of NPD with the launch of its new Strawberry Cider variant in time for summer, exclusive to Tesco Group stores.

Sunny new look for Thatchers Cloudy Lemon

Somerset-based cider-makers Thatchers Cider has unveiled the new look for its Cloudy Lemon cider variant, displaying a more consistent look with the range.

Brothers Cider looks to the bright side

Brothers Cider is out to showcase its new approach as a 'seriously unserious cider' in its new marketing 'Always Look on the Brothers Cider Life'.

Strongbow gets Ultra ambitious

Drinks giant Heineken UK has launched a new Strongbow variant – called Ultra Apple – which it says will keep the cider category buoyant for the future.

Tin cider formats are on to a winner Aston Manor says

Aston Manor points to the value presented to consumers with a variety of formats across the cider category including can as well as larger bottle formats.

Kopparberg grows its strawberry line up with new packs

Swedish cider firm Kopparberg is banking on strawberry flavours to help grow its range of fruity ciders this summer with two new variants.
Kopparberg says sustainability and flavours remain fruitful with younger consumers.

Kopparberg has eco message

Kopparberg reckons its eco credibility goes a long way towards winning over younger customers.

Mixed bag Budget for retailers

THERE was good news and bad for retailers in Chancellor Rishi Sunak’s first Budget today (11 March). Alcohol duty has been frozen across the board,...

Apples make a comeback

Premium bottles and cans on trend

Irish cider celebrates summer with new formats

Magners rolls out new 5L keg and multi-pack formats IRISH cider brand Magners has launched a new five-litre keg to capitalise on the summer uptick...