Tag: cider
Aspall Cyder is set to elevate the cider category this summer
Premium cider brand Aspall Cyder has kicked off a new marketing campaign to help position the brand as a go-to option for consumers for "elevated social occasions".
Crumpton Oaks brings a 90s flair to the summer in new marketing campaign
Leading cider brand Crumpton Oaks is set to celebrate the summer months with a 90s rave flair with its new marketing campaign Happy Applecore.
Kingfisher Drinks struts out with the new Peacock Passion Fruit & Guava cider
Premium world beer, cider and spirits firm Kingfisher Drinks has announced a new flavour for its Peacock Cider brand with the new Passion Fruit & Guava drink.
Rekorderlig launches 500ml cans with £1.4m ad campaign
Rekorderlig's wild berries and peach-raspberry flavours to be available in 500ml size can
Rekorderlig is tapping into a demand for single can formats and the...
Magners brings a fizz to summer in new campaign
Irish cider brand Magners is set to bring some extra energy to the cider sector for the summer with its new marketing campaign 'That's Magnertism'.
Thatchers Cider rolls a Juicy launch to retail
Thatchers Juicy Apple Cider is set to make its retail debut as the new launch rolls out to Morrisons stores, with plans for a further roll out in the channel.
Strongbow strings up Strawberry
Strongbow strings up another piece of NPD with the launch of its new Strawberry Cider variant in time for summer, exclusive to Tesco Group stores.
Sunny new look for Thatchers Cloudy Lemon
Somerset-based cider-makers Thatchers Cider has unveiled the new look for its Cloudy Lemon cider variant, displaying a more consistent look with the range.
Brothers Cider looks to the bright side
Brothers Cider is out to showcase its new approach as a 'seriously unserious cider' in its new marketing 'Always Look on the Brothers Cider Life'.
Strongbow gets Ultra ambitious
Drinks giant Heineken UK has launched a new Strongbow variant – called Ultra Apple – which it says will keep the cider category buoyant for the future.
Tin cider formats are on to a winner Aston Manor says
Aston Manor points to the value presented to consumers with a variety of formats across the cider category including can as well as larger bottle formats.
Kopparberg grows its strawberry line up with new packs
Swedish cider firm Kopparberg is banking on strawberry flavours to help grow its range of fruity ciders this summer with two new variants.
Kopparberg has eco message
Kopparberg reckons its eco credibility goes a long way towards winning over younger customers.
Mixed bag Budget for retailers
THERE was good news and bad for retailers in Chancellor Rishi Sunak’s first Budget today (11 March).
Alcohol duty has been frozen across the board,...
Apples make a comeback
Premium bottles and cans on trend
Irish cider celebrates summer with new formats
Magners rolls out new 5L keg and multi-pack formats
IRISH cider brand Magners has launched a new five-litre keg to capitalise on the summer uptick...
