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Tag: biscuits

Mark Thomson, business unit director of Kantar Worldpanel looks at consumer trends in biscuits and cakes.

Scots shoppers take the biscuit

Mark Thomson, business unit director of Kantar Worldpanel looks at consumer trends in biscuits and cakes. SHOPPERS in Scotland still go for traditional favourites like...
CONSUMERS want biscuits and cakes to be good value for money and are moving away from volume deals towards PMPs. They also want healthier biscuits to be available in stores, along with savoury varieties.

More biscuit PMPs on the way

CONSUMERS want biscuits and cakes to be good value for money and are moving away from volume deals towards PMPs. They also want healthier...
Paterson’s is sponsoring STV’s Loose Women. Advert indents feature a busy mum relaxing with tea and shortbread.

Lunchtime – the biscuit big break?

RETAILERS should consider encouraging shoppers to choose a cake-style treat as part of their lunch, according to Laura Smith, brand communications manager at Cuisine...
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