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Tag: Batchelors

Premier Foods Pokemon promotion

Gotta catch ‘em all

Premier Foods has launched a new on-pack promotion in collaboration with Japanese gaming, TV and film sensation Pokémon.
Pasta n Sauce packs

Pasta packed for gamers

Premier Foods has put one of the most successful videogame franchises of all time on the packs of a range of Batchelors products

Lockdown leads to big gains for category

Home is where the snacks are

Noodles get the big pot treatment

SUPER Noodle fans have even more to tuck into thanks to the latest launch from Premier Foods

Soup that’s quick and thick

BATCHELORS has launched a range of ‘Deliciously Thick’ Cup a Soups in a bid, it says, to attract new consumers to the sector. The four...

Stars from the east

BIRDS Eye is looking east with two new Indian ready meals. Chicken Balti and Chicken Tikka Masala are based on restaurant favourites, and come...

Batchelors at the ready

Batchelors has launched its first TV campaign for five years, spending £1.6m to promote its Super range of rice, pasta and noodles. With the...