Tag: advertising campaign

Grant’s

Extra ad spend for historic promo

WHISKY brand Grant’s is ramping up the promotion for its pre-Christmas Historic Newspaper give-away with an extra £250,000 spend in outdoor advertising, radio,...

Cookies and cream – Fredericks Dairies joined up with Oreo

INDEPENDENT ice-cream manufacturer Fredericks Dairies has joined up with Oreo to launch the brand’s first UK ice-cream line. The Oreo Cones Four Pack started...

Gold standard – Nescafé, extends its Gold Blend range

NESCAFÉ is marketing Gold Crema, an extension to its Gold Blend range, with a £2.8m campaign: a 30-second TV ad plus roadside and railway...

New cranberry, lime and blueberry flavours given £3.5m wings

UK market-leading stimulation energy drink Red Bull is set to spend millions backing the launch of its new Red Bull Editions; three new flavoured...

Top wok, fella

ACCIDENTAL hero Charlie, above, is the star of Blue Dragon’s £4m ad campaign urging consumers to “make their stir fry legendary” by adding a...

£3.4m ads talk up Oxo and Bisto – home-cooked meal push

PREMIER Foods’ brands Bisto and Oxo are being backed by a £3.4m push designed to remind consumers about the benefits of a home-cooked meal....

Flash player

BRITVIC and PepsiCo has introduced a new pack flash across its 600ml bottle range. Pepsi Max, Diet Pepsi, 7UP Free and Tango will all...

Wrigley cuts price and size in gum relaunch

SUGAR confectionery firm Wrigley is ringing the changes on its 5 brand of gum. The company has just changed the pack and RRP of...

Look lively

LIVENING up everyday meals is the theme of Sharwood’s new advertising campaign, with seperate commercials for its Chinese, Indian and Wrap Kits ranges. They...
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Scottish Grocer and Convenience Retailer
Scottish Grocer, Scotland’s leading magazine for the convenience retailing sector, has kept Scotland’s local food and drink retailers up to date for nearly a century. Renowned within the industry as a quality title, its knowledgeable and consistent independent editorial ensures it is a magazine that retailers can trust and rely on regardless of market conditions.
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