Cookies and cream – Fredericks Dairies joined up with Oreo

26_eINDEPENDENT ice-cream manufacturer Fredericks Dairies has joined up with Oreo to launch the brand’s first UK ice-cream line. The Oreo Cones Four Pack started arriving in grocery, convenience and independent retailers last month.
The black Oreo-flavoured cocoa cone has Oreo cookie pieces in the ice cream. It comes in a 4x100ml format at an RRP of £2.79. Fredericks hopes to appeal to adults as well as children and teenagers in a filled-cone market worth £81m a year.
The launch is supported by a special marketing campaign including extensive national sampling.