Sporting new ad from Thatchers
Thatchers Cider is back on the TV with two new sporting ads as the cider maker has once again team up with the multi-award winning film maker Aardman Studios.
Brothers Cider looks to the bright side
Brothers Cider is out to showcase its new approach as a 'seriously unserious cider' in its new marketing 'Always Look on the Brothers Cider Life'.
Belhaven pushes Euros off-trade opportunities
Belhaven reckons retailers can capitalise on consumers seeking fun in the sun with at-home gatherings – especially with Scotland playing in the Euros.
Tomatin builds core range with Sherry Cask
Highland whisky distillery Tomatin has bolstered its core range of drams with its new 12 Year Old Sherry Cask, which has only been matured in sherry casks.
Elements of Islay brings the heat
Independent whisky bottling firm Elements of Islay is set to heat up the Fèis Ìle whisky festival this year with its new Fireside blended whisky launch.
Coca-Cola builds momentum for Absolut Sprite
CCEP is set to capture sales for those spur-of-the-moment social occasions this summer with its new campaign for its ARTD can Absolut Vodka & Sprite.
Heineken offers advice on cider category
Cider is big business in the UK, with NIQ data showing the category was worth £1.1billion last year, as it provides an all-year-round opportunity for convenience retailers, says Heineken UK.
Score bar experiences with Innis & Gunn promotion
Innis & Gunn is set to take to the streets of Glasgow and Edinburgh on 16 May to kick off its 'Win Your Own Bar' promotion for the Euros 2024.
Kopparberg pushes multipacks for convenience
Swedish cider firm Kopparberg reckons it’s a no-brainer then that a strong range of cider options – especially multipacks – should be the order of the day as retailers look to prepare ahead for the incoming sun.
Waitrose high point for Lowrise
Full-strength and low calorie lager Lowrise has secured its first major supermarket listing as its makes its way to over 150 Waitrose stores across the UK.
At-home cocktails should be in the mix
Cocktails are popular in the on-trade – and that trend crosses into the off-trade, where consumers experiment with creating serves at home – and Diageo has solutions to help boost c-store sales.
Ben Lomond Gin secures a double win
Loch Lomond distilled London Dry Gin Ben Lomond has received a double gold medal for its Original Scottish Gin on the worldwide spirits stage.
Wattshot makes a Scottish first
Premium gin shot Wattshot has made its way to the Scottish market as the gin rolls out to venues across Edinburgh and is available for online purchase.
The Single Cask bottles up a mood
Scottish bottling firm The Single Cask has launched a new series of whisky categories, in a bid to help whisky fans and newcomers alike.
Bonnington whisky mixes in sherry
Edinburgh based single malt whisky brand Bonnington has followed up on its inaugural release with the launch of its new Pedro Ximénez Sherry Cask finish.
BrewDog caters to key big night in occasions
Craft beer brand BrewDog reckons the big night in is more important than ever – and believes it has the formats to help retailers drive impulse sales.
