A Russian production
RUSSIAN provenance is at the heart of the latest marketing campaign for JJ Whitley vodka.
Production of the vodka brand was moved to a £3...
An exotic evening
GRACE Foods has brought some Caribbean flavour to the meal-kit fixture with the launch of its Irie Eats range.
The five strong Irie Eats range...
A healthy start to the day
HEALTHY options should be at the heart of any breakfast offer, according to Darryl Burgess, head of sales for Weetabix.
Burgess said health will come...
Breakfast is booming
St Pierre Groupe says category growth is good news for convenience retailers
BREAKFAST has changed. Evolving perceptions around mealtimes and the growing popularity of breakfast...
On the go biscuits
MONDELEZ has launched a new social media campaign for Mikado, encouraging consumers to pick up the Japanese-style snack when they’re on the go.
Running across...
Malibu brings people together
PERNOD Ricard has been encouraging consumers to get together as part of its latest campaign for coconut rum brand Malibu.
Running across social media platforms,...
Snacks on track
HOT pot snack brand Mr Lee’s has joined forces with Go2Grocery and FusionFSM in a bid to grow the brand’s distribution and sales in...
A wine’s best friend
CANINE companionship is the inspiration behind Pernod Ricard’s latest Australian wine launch in the UK.
Dogs are front and centre on the packaging for Leaps...
Frosty adds strawberries
Aston Manor launches limited edition
ASTON Manor has taken inspiration from the summer sunshine for its latest Frosty Jack’s launch.
Targeted at 18 to 35-year-old consumers,...
Plant-based fry ups are on the rise
Kerry Foods sees untapped potential at breakfast
VEGETARIAN options are booming across categories and the rise in the number of consumers avoiding or reducing meat...
Tayto adds three PMPs
New Golden Wonder packs launch this month
TAYTO is beefing up its Golden Wonder range this month, with the launch of three new premium sharing...
Snacking at School
YOPLAIT has launched a new Frubes family pack, as children get used to the classroom again.
A hot sauce that stings
TABASCO has added some sting to its hot sauce range with the launch of new ‘Scorpion Pepper Sauce’.
Restaurant Flavour
TAKING inspiration from the takeaways, PepsiCo has launched four new limited-edition Walkers flavours – with an accompanying on-pack promotion.
Demand for Low Calorie
HEALTHIER options are high on the agenda, even when it comes to snacking, according to Graze.
Chance to win
CONSUMERS could be in with the chance of winning £20,000 when they pick up a pack of Doritos.
