Fox’s brings more Crunch in new biscuits

Two new flavours join Crunch Creams range

Pack shots of Fox's Crunch Creams Salted Caramel and Fox's Crunch Creams Cherry Bakewell.
Fox’s Burton’s Companies has expanded on its Fox’s Favourites Crunch Creams range with the addition of a new format as well as a new flavour.

SWEET biscuits producer Fox’s Burton’s Companies (FBC) UK has launched two new additions in its Fox’s Favourites Crunch Creams range.

The new extension sees the introduction of a new £1.29 PMP format for its Salted Caramel flavour to the core offering as well as a limited-edition launch of the new Fox’s Favourites Crunch Creams Cherry Bakewell.

The new Cherry Bakewell variant aims to recreate one of the UK’s most favourite sweet treats into a biscuit format by combining Fox’s crunchy golden biscuit with a cherry bakewell flavoured cream centre.

And the introduction of a price-marked pack for Fox’s Favourites Crunch Cream Salted Caramel comes as FBC said it looks to offer its consumers a greater value when this is such a key factor for many shoppers out there.

Fox’s Favourites Crunch Creams Cherry Bakewell is now available via B&M stores and are rolling out to discounters, impulse and grocery multiple channels, meanwhile the new PMP format for Salted Caramel is available in Booker.

Colin Taylor, trade marketing director at FBC UK, said: “We are modernising the Crunch Creams brand with different flavour profiles so that we can attract new shoppers to the category, as well as excite loyal fans with something above and beyond the traditional flavours of the brand.

“Limited-edition products always drive excitement in the category, helping retailers make the most of the growing opportunity and demand for an everyday little lift.

“As well as flavour innovation, we know it’s important to offer new formats in the current landscape too. There was no better time to introduce our popular Salted Caramel Crunch Creams flavour in a PMP format and help retailers communicate value to shoppers.

“The new PMP format is set to drive biscuit sales within the wholesale and convenience channel, helping retailers unlock the category’s potential.”