Robinsons bowls support for The Hundred

Soft drinks brand kicks off cricket promotion

Promotional image for Robinsons Ready To Drink range partnership with The Hundred to advertise hundreds of tickets to be won.
Consumers have the chance to win from hundreds of tickets to attend a match during The Hundred cricket tournament with Robinsons’ new promotion.

BRITVIC soft drinks brand Robinsons has stepped up to the wickets once again for the third year running as it rolls out its promotions as The Hundred‘s official soft drinks partner.

The new on-pack promotion has rolled out across the Robinsons Ready To Drink range of soft drinks now, offering consumers the chance to bag some tickets to the cricket competition.

Over 100 lucky consumers will be in with the chance to win a pair of tickets to The Hundred, which will be released weekly via a QR code on-pack.

The promotion will run across Robinsons Ready To Drink No Added Sugar Raspberry & Apple, No Added Sugar Peach & Mango as well as No Added Sugar Blackberry & Blueberry for both plain and price-marked packs and will do so until 13 August.

This will see 108 pars of group game tickets up for grabs throughout the tournament with a further four pairs available for final tickets for games between 23 July and 18 August. 12 pairs of tickets will be made available each week from weeks one through five and with nine tickets available each week from weeks six to nine.

Entries are limited to max one person, per week up to a total of 10 entries with a maximum of one prize per person.

Britvic reckons the popularity for the cricket competition will make plenty of consumers keen to pick up a bottle to try their luck at winning, with 580,000 tickets sold for the cricket competition last year.

Ben Parker, retail commercial director GB at Britvic, said: “Supporting operators to maximise sales through promotions such as our latest Robinsons on-pack remains a priority for us to keep consumers engaged and maximise purchase potential.

“Having these promotions in collaboration with events as popular as The Hundred is a key aspect of this, ensuring Robinsons packs are catching consumer attention on display and appealing to their interests.

“With The Hundred making cricket more accessible to everybody and attracting wider audiences – including families – operators should have our Robinsons Ready To Drink SKUs easily accessible and on display this summer, to spark intrigue into the promotion, encourage consumption and, ultimately, boost sales.”