Making the most of the matches
ALTHOUGH last year was quiet in sports-events terms we only have to look back to 2012 and 2014 to find years when major competitions...
The multibuy moment?
DO televised sports events really provide major commercial opportunities for retailers? Well, specialist convenience retailing industry analyst HIM Research and Consulting knows that consumers...
Time to get the beers in
BIG nights in, especially sports-related big nights in mean beer to many shoppers. It will be important to have the main Scottish market leaders...
Spirit of home
BEER may be seen as a big-night-in staple but many spirits firms have been arguing for some time that retailers shouldn’t underestimate the growing...
Softly sharing
WITH one in five adults now choosing not to consume alcohol, soft drinks provide a major opportunity for independent retailers to increase their sales...
Baby cheeses aim for the back of the net
SNACK cheese brand kicks off its activity for the forthcoming summer of sport this month with the ‘Celebrate every goal’ campaign on its Mini...
Bagging a big night in bonus
THE big night in is big and getting bigger, says brand-owning giant Mondelez International.
Quoting Nielsen statistics, Mondelez trade communications manager Susan Nash said: “Evening...
Teasers joins the ice cream world
With a TV audience of up to 20m for matches Euro 2016 is set to be one of the biggest in-home snacking events of...
Biscuits could double sales
GIANT biscuits manufacturer United Biscuits reckons the value of biscuit sales in the UK could double in just a few years if manufacturers and...
Polo goes strong and free
NESTLÉ Confectionery is adding to its Polo mints range by introducing another sugar-free line. New Polo Sugar Free Extra Strong (RRP 50p) is available...
Saying cheese
DAIRY Crest is relaunching Cathedral City, Britain’s biggest-selling branded cheese.
The relaunch includes a new packaging design, new product development and significant marketing support.
Marketing...
Travel spells
Walkers summer promo targets the crisp-loving jet set
CRISPS and snacks brand Walkers is giving consumers the chance to break away this year in an...
Lager brand says if the suit fits…
FANCY a career you can wear? Would you like to have a special experience to brighten up a daydreaming life?
The latest on-pack promo and...
Aiming for the top
MAGNERS this month unveils new packaging in a move that will be backed by a major media campaign including TV, outdoor, radio, sampling, PR...
Mini market forces
No two c-stores are absolutely alike and the term ‘convenience store essential’ can mean different things to different people. Scottish Grocer visited two very...
Essential options to keep sales sweet
SOFT drinks is one of the most important categories to drive footfall for the Scottish convenience retail trade, but it shouldn’t be assumed that...
