Score sales with new Lucozade Sport collaboration
Sports drink brand Lucozade Sport has teamed up with football star Jude Bellingham on the launch of its new Ice Kick citrus drink flavour.
VK gets summer ready with new Lemon & Lime flavour
Ready-to-drink brand VK is set to bring a fresh and zesty flavour to the category for the spring and summer months with its new Lemon & Lime variant.
Peroni shakes up segment with new can format
Premium lager brand Peroni Nastro Azzurro has shaken up the segment with its new 330ml 'stubby' can format in a bid to appeal to more young adult shoppers.
Win free theme park tickets with PepsiCo
Snacks giant PepsiCo has teamed up with Merlin Entertainments to offer consumers the chance to win a family day out at one of the firm's many UK attractions.
Madrà Excepcional launches Zero alcohol beer
Spanish-style lager brand Madrà Excepcional has entered the low- and no-alcohol market with the launch of its new Madrà Excepcional Zero 0.0% beer.
Emmi coffee rolls out new Latte Zero variant
Chilled RTD coffee brand Emmi Caffé Latte has embraced the demand for healthier drinks with the launch of the new Caffé Latte Zero variant.
Takis rolls out Blue Heat flavour across the UK
Massively popular snacks brand Takis is set to spice up the snacks category even further with the launch of its new Blue Heat variant in the UK.
Bear shakes up kids’ snacking with Splits launch
Kids fruit snacks brand Bear is set to shake up the category with its new Fruit Splits Mango & Sour Berry flavour and a new format for its YoYos.
Sarti Rosa aperitif lands in the UK
Italian aperitif brand Sarti Rosa has made its way to the UK as the Campari Group aims to drive up excitement for the Spritz cocktail market.
Shaken Udder mixes up milkshakes with new flavours
Expanding the snack occasion in a sweet way
CHILLED milkshake brand Shaken Udder has unveiled two new flavours to its range with Raspberry Ripple and...
Mogu Mogu taps into soaring demand with new Zero Sugar drinks
Fruity soft drinks brand Mogu Mogu has launched a new range of Zero Sugar drinks to respond to rising consumer demand for sugar-free alternatives.
Quaker brings porridge back to the table with new campaign
Porridge oats brand Quaker is set to appeal to the consumer demand for healthy and convenient breakfasts with its new 'Deliciously Ugly' campaign.
Onken builds family appeal with new Kiddos range
Yogurt brand Onken has expanded its range to appeal to families with the launch of its children's yogurt range Onken Kiddos.
Bacardi unveils a new era for Martini vermouth
Spirits giant Bacardi Limited has unveiled a new look and bottle shape for Martini vermouth in a bid to bring more premium credentials to the brand.
Summer kicks off for Red Bull with new White Peach flavour
Energy drinks brand Red Bull has unveiled its latest Summer Edition flavour with the launch of a new White Peach variant.
Three Robins celebrates Scotmid listings with new Oat Mylk lines
Free-from brand Three Robins has launched two new Oat Mylk variants in its new listings across Scotmid stores as part of its Scottish Favourites win.