Promotional image of launch for Mentos Feeling Berry Good single pack format launch with pack of the sweets with neon signs of fruit with pieces of fruit against a pink background.

Mentos builds impulse sales with Feeling Berry Good single pack

Confectionery brand Mentos has unveiled a new single roll format for its Feeling Berry Good flavour following its sharing bag launch in 2025.
Promotional image of the collaboration between Mr Beast and Jack Link's.

Jack Link’s unveils collab with YouTuber Mr Beast

Jack Link's has targeted the next generation of savoury snackers through its new collaboration with major YouTube creator Mr Beast.
Pack shots of Nik Naks Xtra Hot 'n' Fiery.

Nik Naks turns up the heat with Xtra Hot ‘n’ Fiery launch

Crisps brand Nik Naks has unveiled its hottest flavour yet with the launch of the new Xtra Hot 'n' Fiery variant to the snacks category.
Promotional image for the Deal or No Deal National Lottery Scratchcard.

Allwyn launches Deal or No Deal Scratchcard

Allwyn UK has launched its first licensed Scratchcard game for The National Lottery in five years with its new Deal or No Deal Scratchcard game.
A group of people hold bottles of VK Squashka up to the camera.

VK Squashka range debuts in Scotmid stores

VK Squashka has made its debut in Scotmid stores across Scotland as the brand continues to drive up sales with its core audience of young adults.
A bottle of Another Hendrick's Gin sits on a golden tabletop in a glass greenhouse with greenery around it.

Hendrick’s grows core range with Another Hendrick’s gin

Girvan-based gin brand Hendrick's Gin has introduced its first permanent new addition in nearly 10 years with its new Another Hendrick's Gin launch.
Pack shots of Dr Pepper Cream Swirl 330ml cans and 500ml bottles.

Dr Pepper fizzes up new Cream Swirl flavour

Flavoured carbonate brand Dr Pepper has unveiled its latest limited edition flavour with the launch of its new Dr Pepper Cream Swirl variant.
Promotional image of Cruzcampo Sevilla Orange launch featuring a can of the new beer and classic Cruzcampo sitting on a windowsill on a wall.

Cruzcampo introduces Sevilla Orange beer flavour

Heineken UK has unveiled its new variant for its Spanish lager brand Cruzcampo with the new Cruzcampo Sevilla Orange flavour.
Pack shots of Four Loko Remix Pulse and Remix Blitza variants.

Four Loko unveils new high ABV Remix range

RTD brand Four Loko has unveiled its next evolution with the launch of its high-ABV Remix range, complete with two new flavour variants.
Cans of Peroni 0.0% Arancia Rossa and Limone di Sicilia sit at the middle of a table with a blue tablecloth on top with lemons and blood oranges around the cans and food.

Peroni 0.0% expands alcohol free range with flavoured offer

Italian beer brand Peroni Nastro Azzurro has expanded on its alcohol-free 0.0% range with the its Limone di Sicilia and Arancia Rossa flavoured beers.
Pack shots of Walker's Shortbread Mini Eggs.

Walker’s rolls out Shortbread Mini Eggs for Easter

Walker's Shortbread has embraced the novelty of the Easter season with the roll out of its new Mini Shortbread Eggs packs to the retail channel.
Pack shots of Pot Noodle Block Packs including Chicken & Mushroom, Original Curry and Bombay Bad Boy flavours.

Pot Noodle unveils new Block Noodle pack format

Quick meals brand Pot Noodle is set to tap into the demand for more convenient evening meal opportunities with its new Noodle Blocks format.
Promotional image for the partnership between Bazooka Candy and Brentford FC with the Bazooka moose mascot and players from Brentford FC sharing a pack of Bazooka sweets.

Bazooka Candy launches on-pack partnership with Brentford FC

Bazooka Candy Brands has unveiled its new partnership with Brentford FC offering fans the chance to bag VIP away day tickets through the confectionery brand.
A person passes a tube of Pringles Sour Cream & Onion to another person.

Pringles unveils new marketing platform focused on sharing

Pringles has launched its new 'Pass the Pringles' marketing platform with the aim of driving up sales from the sharing occasion with consumers.
Bottles of Hive Mind Dark Cherry Mead are lined up against a wall.

Hive Mind rolls out Dark Cherry Mead for young adults

Welsh brewery Hive Mind is set to bring mead to a younger generation of drinkers with the launch of its new Dark Cherry Traditional Mead bottles.
Pack shot of Weetabix pack redesign for 2026.

Weetabix unveils pack refresh with core health message

Cereal brand Weetabix has unveiled its refreshed packaging across its core range that highlights its health benefits in new on-pack callouts.
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